Case Study Fornisca.com
Client: Fornisca
Website URL: http://www.fornisca.com
Products: Online Furniture Sales
Project Background
Fornisca is an online retail store that provides vast range furniture at up to 30% below the high street prices. Popular brands sold online include; Alphason Designs, Kubu, Bentley Designs, Blue Bone and Charlotte Furniture.
Goals
After analysing the customers’ aims and objectives, we initially identified areas for improvement:
- Low keyword density on product pages
- High Pay Per Click costs with low success
- Low page ranking and Website indexing
- Improper redirects
- Un-optimised navigational structure
- Poor performance against competitors
Unique Plan of Action
We implemented our Gold SEO Promotion Package:
- Full project and account management
- Analysed all technical and content areas of the Website
- In conjunction with development team implemented improved navigation, page structure and Metadata to increase search engine ‘friendliness’ of the site
- Implemented a long term natural search engine listings & PPC strategy
- Identified all relevant services and product based keywords
- Initiated a search engine & directory submissions program
- Optimised graphics and tags
- Posted to blogs, press releases, directories and classified ads
- Redeveloped the whole structure of the PPC
- PPC Gold Package: Created a PPC campaign with relevant keywords using exact landing/targeted pages
- Social Media Optimization Package
- Comment Posted on Relevant Blogs
Technologies Used
- Higher knowledge of search engine optimsation techniques
- Expertise in Keyword Density, Keyword Prominence
- Complete knowledge of Link Popularity, Internal Linking Structure
- Expertise in Robots, Page Rank Analysis, Traffic Analysis etc.
- Considerate of search engine algorithms.
- Creating blogs to build awareness of Fornisca
- Using structured and efficient processes to reduce Project Life Cycle
- Manual hand submission to 300+ search engines and 2000+ Directories
- 100% ethical practices.
The Business Benefits
- Higher natural search ranking across relevant keywords
- Over 4000 Current Daily Page Views
- Increased traffic from search engines & Referral sites
- Top rankings on major search engines such as Google, Yahoo, and MSN.
- Increased Page Rank and Alexa Traffic Rank of the website
- All results of submission were visible on Search Engines within 3-7 weeks
- Listing on Dmoz directory
- Listing on over 100 Local Business Directories
Actual Results
- 79% Increase in Web traffic!
- From 500 to over 4300 page views within 5 month promotion period
- Caching and page ranking in all major search engines
